9/5/2023 0 Comments Snapchat![]() It’s why the most active users on Snapchat are opening the app over 30 times a day. An app like TikTok can be a supreme avenue to get your content seen and shared, but Snapchat leverages FOMO, or the “fear of missing out.” Snapchat’s unique focus on visual content (called Snaps) can only be watched for a limited time, which is what sets the platform apart from its video-oriented social competitors. įor an app built around ephemeral content, it may seem strange that Snapchat is one of the best social channels for ads - but it’s true. Learn more about how harnessing the power of video marketing helps brands stand out on other platforms, from Facebook and Instagram to TikTok and Pinterest. This guide to Snapchat Marketing is part of our Ultimate Guide series on social media video marketing best practices.
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